EMPOWERING WOMEN IN CONSTRUCTION TO LEAD

Build the leader

you’re becoming.

EMPOWERED is a transformational leadership journey built for women in construction. Through workshops, peer collaboration, and honest reflection, you grow in confidence, clarity, and competence, developing practical strategies to overcome industry barriers and lead with authenticity.

10 MONTHS • 6 WORKSHOPS • COHORT-BASED

11%

of the construction workforce are women. It's time that changed.

Apply to join

Download the flyer

WHY EMPOWERED EXISTS

The construction industry
NEEDS MORE WOMEN Leading it

Most leadership training was never built for the barriers women in construction actually face. EMPOWERED is.

11%

Underrepresented

Women are a small share of the workforce, so there are fewer role models, and women aren't always prepared to lead other women.

2x

Sponsorship, not just mentorship

Women are sponsored only half as often as they're mentored, and are rarely taught to advocate for themselves.

SELF-DOUBT

Imposter syndrome

Talented women doubt their capabilities despite real achievements, and often feel they have to prove themselves twice over.

real life

Schedules that fit

Many women are primary caregivers and need flexibility beyond standard workday hours to keep growing.

UNCLEAR

Career-path clarity

Women want to see a clear path to advance and grow professionally, not guesswork and closed doors.

focused

Training that fits

Most programs ignore the specific barriers women in construction face. EMPOWERED is designed around them.

WHAT IS EMPOWERED

A leadership journey,
not another seminar.

Over ten months, a small cohort moves together from self-awareness to real, lasting advancement. You don't just learn ideas, you practice them, apply them on the job, and build the relationships that carry your career forward.

Built specifically for women in construction

Practical strategies you use the same week

A trusted community that lasts beyond the program

WATCH

See what EMPOWERED looks like.

Hear from the women in the room, in ninety seconds.

THE EMPOWERED ROADMAP

Four stages. Six workshops.
Ten months.

A full-cycle journey that moves you from self-awareness to lasting advancement.

Direct Your
Leadership Mindset

Discover Your
Leadership Voice

Develop Your
Leadership Competence

Get into the right headspace. Build self-leadership through self-awareness and learn practical strategies to recognize and overcome imposter syndrome.

Discover your communication style and its strengths, learn where your voice is challenged, and how to manage those moments with confidence.

Engage conflict productively and negotiate without undermining your influence. Then lead through change by understanding trust, risk, and engagement.

Design Your
Leadership Path

Build a plan to keep growing your leadership capacity, leverage sponsorship and mentorship, and share it with the people supporting your journey.

Leadership rarely collapses in one dramatic moment — it erodes slowly, like hidden water damage behind your walls.

That’s why I fix problems at the source—guiding leaders through every step of the rebuild. With unfiltered candor, unwavering support, and proven frameworks, I help you shore up your foundation, strengthen execution, and build a culture so solid it sustains success. I don’t hand you a plan and vanish. I stay until your framework holds, your systems perform, and your team keeps winning—long after I’ve stepped away.

LET'S CHAT

SIGNATURE M.I.L.E.™ Methodology:

Land & Foundation: Before building anything, we assess the environment.
We uncover your personal leadership “blueprint”—strengths, challenges, blind spots, and the real reason issues keep surfacing.
Laying the Structure: Insight without action is like drafting plans you never build.
We turn clarity into everyday leadership habits, ensuring the “framework” can handle stress and growth.
Interior Design & Culture Setting: Great cultures aren’t accidental.
We furnish your leadership “house” with intentional systems, shared language, and relational rhythms—so the interior reflects your team’s values. By leveraging each person’s strengths, you create a space that’s not just functional, but deeply livable, scalable, and uniquely yours.
Maintenance & Upgrades: No building is ever finished.
We establish ongoing rhythms, checkups, and strategic “renovations” so you can adapt to shifting demands and keep your culture strong.

"We've Learned A new language!"

Working with Masi has been groundbreaking in terms of how our team communicates both in business and our personal lives - generating better discussions and decisions across the board.
Jake Reid, GM
Tire Distributor
$85M annual revenue a year
"a significant milestone in my business"

After our session with Masi, I was able to close my first 24/7 client. Soon after, I secured a second client and have been busier than ever.
Cesar Gonzalez, Owner
In Home Health Care Services
$2M annual revenue a year
"It’s changed our culture."

“Masi’s 5 Voices workshop gave our team a common language that transformed how we communicate and collaborate. It’s changed our culture—and our results.”
Chris Pope, Multi Warehouse GM
Tire Distributor
$200M annual revenue a year
"A game-changer"

Masi provides actionable, transformative strategies that challenge and grow leaders. Her insights are a game-changer.
Chris Amburgy, CEO
Luxury Airport Parking Company
$10M annual revenue a year

Lead like you mean it Podcast

This sure isn’t your average leadership podcast.

Masi Willis serves up straight talk, Southern charm, and soul-deep wisdom to help you lead with purpose, passion, and a plan. Every episode is rooted in her signature M.I.L.E. Framework: Mirror (self-awareness), Implement (strategic action), Leverage (maximize what works), and Evolve (grow through every season).

From boardroom struggles to breakthrough moments, Masi gets real about what it takes to lead people—not just manage them.

Because leadership done right changes everything—from your culture to your bottom line.

LISTEN NOW

Full‑Cycle Transformation

From foundation to maintenance.

Unfiltered Candor

I call out hidden flaws.

Connection Obsession

“People are my cocaine.”

Get on THE LIST

Get to know me weekly. Subscribe to Let’s Be Brief and every week you’ll receive:

Actionable insights that cut through the noise
Proven communication tips to make your messages land
Inspiring team success stories you can adapt right away

All delivered in a concise, easy-to-digest format—no fluff, just fuel for better connections and stronger teams. Sign up now and let’s transform the way you communicate, one brief message at a time.

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DOES THIS SOUND TOO FAMILIAR?

Your team’s foundation is crumbling with daily firefights.

You keep repairing the same cracks — but they return.

You’re losing money to turnover despite hiring top talent.

New hires/projects add chaos —
no coherent plan.

You’re doing work you pay your team to do.

WE SHOULD TALK

Get in touch

I don’t pretend to be good at everything—and ***thankfully*, I haven’t had to be.**

SHOUT OUT SEGMENT

To the strategic partners who filled the gaps I couldn’t, brought clarity to the chaos, and built what I only dreamed of—thank you. You let me stay in my lane while you brought your brilliance to the table. This venture is stronger because of you.

We don’t win alone—and I’m proud to say I didn’t have to.

Want to experience their brilliance for yourself? Just click their logo. You’ll see exactly why I trust them.